Federal Express

Smyrski Creative was hired by the New York-based design firm Alley Cat to assist in creating print and interactive materials for two of Federal Express's most important campaigns—FedEx Cares and FedEx diversity.

Smyrski Creative was able to bring fresh insight to the web development process and recommend valuable ways to better explain what FedEx Cares does, how to utilize current web technology, and how to better organize information presented online. We also developed a user interface for flash drives containing important campaign guidelines and information in PDF and video format. These flash drives were distributed nationwide to managers of all FedEx office locations.

Smyrski Creative developed presentations for a print and online magazine that celebrated FedEx's commitment to diversity. FedEx wanted to be sure that these materials would be easily accessible to employees worldwide, as well as the community at large. Smyrski Creative created a template and guidelines for in-house FedEx designers. Smyrksi Creative also made recommendations to the publication's editorial team on how to best tell the the story of FedEx's diversity and ensure that content was deployed to its greatest possible potential, both in print and online.