Our Process

Discover
This is when we do our research and consultation. During this phase we ask many questions to draw up a rough conceptual blueprint for your project. What are your goals? Who is the audience? What are your long-term hopes for the project? We seek to ascertain a global understanding of your organization, and how the project fits in. This phase usually concludes with a detailed creative brief, a site map, and a list of objectives.

Create
This is the where we roll up our sleeves and begin the pick-and-shovel labor of the project itself. On top of our finely-attuned aesthetic tastes, we bring an analytical eye towards clarifying your message and organizing your information. We ensure that our work follows the general line of the goals and objectives that we determined during the discovery phase. We also pay special attention to your audience. After all, design is about more than just making something look good -- design is finding the best possible means to communicate your message to the people who need to hear it.

Listen
Next we will present you with early drafts of our work and pay close attention to your feedback. We want to make sure that what we are creating matches up with your initial vision. We conduct check-ins like this throughout the creative process, but it is especially important for us to confer with you after we've completed our initial round of production. We will continue to listen and take your feedback into careful account as we generate further rounds of work and move towards final approval.

Produce
After our preliminary designs are approved, we move into production. We create mechanical files, lock in our designs, launch web elements, and send files off to the printer. We maintain close contact with printers, hosting companies and other vendors to make sure that our work seamlessly translates into the final product.

Refine
We stay involved following the release of your project, monitoring its performance and weighing this data against the expectations defined during the Discover phase. By analyzing early feedback, we can take further steps to enhance our work. We also can work with you to contact distributors, publicity agents, press, and social networking sites to help spread word about your project. We are proud of the ongoing impact of what we make with our clients. We want your project to stay in use, up-to-date, and just as effective as the day we launched it.