FedEx Cares

For more than 30 years, FedEx has been a proud supporter of the United Way. The FedEx Cares 2009 United Way Campaign continues to be dedicated to the community, environmental responsibility and cost-effectiveness. With these goals in mind, FedEx wanted to develop a website that would allow them to easily spread the word about the campaign to their worldwide network of employees and customers.

Smyrski Creative was hired by the New York-based design firm Alley Cat to assist in creating print and interactive materials. We brought fresh insight to the web development process and recommended valuable ways to better explain Fedex Cares' mission. We also suggested ways utilize current web technology, and how to better organize and present information. We developed a user interface for USB flash drives containing important campaign guidelines and information in PDF and video format. These flash drives were distributed nationwide to managers of all FedEx office locations.

To learn more, visit the FedEx Cares case study.